Competition Game On Cosmetic Business
Competition and Survival Reasons for Closing Down or Selling Cosmetics Retail Shops (From a sample of entrepreneurs closing or selling their cosmetics shops) Losses due to competition. Low returns due to competition. Inability to compete based on price. Low capitalization and thus limited variety compared to competition. Poor management and marketing. More profitable alternatives. Incompetent employees. Unrelated reasons. More profitable alternatives – One rebranded as a salon rather than cosmetics shop, another converted to a movie shop, another to a water and diapers distributor. These are profitable in light of particular locations. Major Sources of Competition Supermarkets Other dominant players in an area Informal traders like hawkers Best Place to Locate Where there are a large number of the target customers. For low income consumers where there is no supermarket or dominant shop nearby unless you have bigger variety and lower prices. Where there is ...
